What is public relations?

PR stands for public relations; a means to communicate your brand to your desired audience. Traditionally, this is through gaining exposure via the media such as newspapers and magazines; nowadays there are other elements to consider such as influencers, social media strategy and partnerships. This document will focus on how to secure press coverage for your brand.

By successfully using PR you are convincing the media to present a positive story about you.

ADVERTISING

Paid

Low impact

One dimensional

Expensive

Full creative control

Guaranteed

PR

Earned

Builds Trust

Story-telling

Less expensive

No control of final piece

No guarantee, takes time

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